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вЂњAnd it unlocks a new design space for creativity and imagination to develop collections and worlds that donвЂ™t exist in the physical realm. вЂњItвЂ™s really exciting to translate our brands across categories because weвЂ™ve got apparel, weвЂ™ve got home, weвЂ™ve got hospitality with RalphвЂ™s Coffee,вЂќ she said.

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And earlier this month, Burberry released its first series of NFTs inside of Blankos Block Party, a blockchain-based open world game that lets players collect unique digital toys.ДЄccording to Delahunt, the partnership between Ralph Lauren and Zepeto вЂњdemonstrates our belief that innovating in virtual worlds is essential to engaging the next generation of consumers.вЂќ A few months later, Havaianas partnered with Fortnite to bring the Brazilian brandвЂ™s flip-flops to the wildy popular battle royale video game. Back in March, MGA Entertainment created new experiences for its LOL Surprise brand inside of Roblox. Marketers have been increasingly interested in building experiences for younger users inside of popular virtual worlds. Meanwhile, entertainment companies like Disney and Universal Pictures have also built within the platform and former New York City mayoral candidate Andrew Yang even virtually campaigned inside back in June. Other clothing brands within the virtual world have included Nike and The North Face, and Hyundai even let users virtually test drive its Sonata N line. In February, Gucci began offering a way for users to dress their avatars in clothing from the Italian clothing designersвЂ™ House collection while walking through an interactive Gucci Villa. Ralph Lauren isnвЂ™t the first brand to partner with Zepeto. flagship Madison Avenue store and Central Park. Ralph Lauren has created several virtual experiences within Zepeto including the clothing brand's. During the show, the band, known as TXT, will showcase its avatars wearing Ralph LaurenвЂ™s 3D collection while taking virtual selfies with fans that can be shared on social media. There will also be a вЂњquestвЂќ for users to explore followed by a live virtual concert in September featuring the K-pop ban Tomorrow x Together. Along with a virtual version of the companyвЂ™s flagship Madison Avenue store and a version of Central Park, Ralph Lauren has also created an environment for its RalphвЂ™s Coffee coffee shop brand and accompanying coffee trucks. Ralph Lauren and Zepeto have also recreated virtual versions of iconic real-life locations from New York City. On the high end are madras shirts and Polo bear sweaters while cheaper products include sunglasses and baseball caps.

dollars as costing between $.57 to $2.86 depending on the item. But instead of shelling out hundreds of dollars for real threads, each piece within Zepeto costs anywhere from 14 to 40 ZEMs-the appвЂ™s digital currency-which converts to U.S. The partnership is also Ralph LaurenвЂ™s first time selling digital products including 12 looks with 50 unique items ranging from vintage styles to the brandвЂ™s summer collection.